Report indicates Amazon is negotiating to acquire 'RSN' streaming rights that could land Brewers and Bucks games on streaming

JR Radcliffe
Milwaukee Journal Sentinel
A Bally Sports sign hangs in a dugout before the start of a spring training baseball game between the St. Louis Cardinals and Houston Astros on March 2, 2023, in Jupiter, Fla.

The Wall Street Journal reported Monday that Amazon is in discussions with Diamond Sports Group, the broadcaster that oversees Bally Sports Wisconsin and similar regional sports networks (RSNs), to develop a multi-year streaming partnership.

An agreement would eventually allow Amazon to serve as the streaming home for the games covered by those networks and could also allow Diamond to stave off liquidation, thus enabling continued broadcasts from Bally Sports Wisconsin in the current cable and satellite locations.

Diamond entered bankruptcy in March and, as part of a complicated bankruptcy process, has been negotiating with teams and creditors to stay in the business. Bally Sports Wisconsin carries nearly all Brewers games and a sizable chunk of Bucks games.

Amazon, of course, has already dipped its toes into the water of streaming sports, carrying the NFL's Thursday Night Football package among other deals.

It's unclear if any arrangement is close to finalization or how much Amazon will be investing. Any new arrangement, which would need approval from a bankruptcy judge, would presumably mean games streaming on Amazon instead of the Bally Sports Wisconsin app available to customers in market.